About Us

   About Us Message from Owner/CEO Xziah Sanaé

I started New Wave Apparel LLC on April 13th,2019 at the age of 15, after I saw a need for Streetwear clothing in urban communities that promoted a positive message for upcoming entrepreneurs, hustlers, innovators, and thinkers. Since starting, I have coined the slogan #WeTheWave to represent a community of the people that were just mentioned.

So, when you wear an item from my brand it isn't just another article of clothing with words. It represents a community. Not just a local community in the Chicagoland area but a community that has grown to 20 other states at the time of me writing this, and we are still growing strong!

So, when you shop with New Wave Apparel not only are you supporting a Young Black Female Entrepreneurs dream, but you are also adding to a community of excellence.